Through the later 1940s to the early 1960s, "family" was one of the most valuable topics in the U.S.


As the societal factor, the Cold War highly influenced American family values and the role of women. The U.S. wante to show off happy American nuclear families to the comminist, Soviet Union, and justify the capitalism.


During the peiod esperically in the 1950s, women were mostly represented as "happy housewives" in the happy American family in advertisements to promote commodities for the house and daily use.