00s

Here we go. We have finally acheived the 21st century!

As we have seen, women have represented in different ways to meet the differen trends and expectations during each time period. 

Now, in the 21st centry, women seem to win their rights and gender equality becasue they have fight against the male dominant society though the 20th century. Thus, women's representations in ads must have been improved, right?

 

No.

 

It seems to be getting worse and worse and the future of advertising is going in a wierd direction.

Now, the common strategies which applied to women in ads are rape, nudity, violence, dehumanization, and objectifications. Besides, this is the age of "ultra" thinness.Women have represented in  "surreal" ways which affect the female psychology and make them feel depressed.